Smith & Roden Enterprises (SRE),a law firm,paid a leading search engine to put their company's website at the top of the search engine's search list.This form of advertising used by SRE for promotion of their firm is known as _____.

Question

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The form of advertising used by SRE is known as a sponsored link, where a company pays a search engine to have its website appear at the top of the search engine's search list. Embedded placement refers to advertising that is integrated into the content of a website. Trackback submitter and RSS feed do not apply to this scenario.

Smith & Roden Enterprises (SRE),a Law Firm,paid a Leading Search