An overall strategic approach in which the entrepreneur does more or less what others are already doing refers to a(n):

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An imitative strategy involves an overall approach where the entrepreneur follows what others are already doing, often by replicating an existing product or service with little to no differentiation. The entrepreneur is not trying to innovate but rather copy a proven business model or product. B, C, and D are all strategies that involve some level of innovation or differentiation.

An Overall Strategic Approach in Which the Entrepreneur Does More