A test market refers to the people in a market that will be least likely to use the product or service the marketer is offering.

Question

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A test market is actually a group of potential consumers for a product or service that a marketer selects to test various marketing and promotional strategies before launching the product or service nationally or globally. The selected group represents the target market for the product or service rather than those least likely to use it.

A Test Market Refers to the People in a Market