The Bay Street Bakery BSB)has a respected following.When it moved the business to a famous resort area,it took a big risk;however,the owners were confident that its unique European style cookies and pastries would win customer raves.And they were right! Fortunately,one of the members of the family business was convinced that BSB needed to stay in touch with its loyal customers.When customers visited the bakery,the business collected names and addresses in order to send messages about promotions and coupons to valued customers.Marketing professionals refer to this strategy as:

Question

Quizplus · Accepted Answer

The strategy of collecting customer information and sending messages about promotions and coupons is an example of customer relationship management, which is focused on building and maintaining strong relationships with customers in order to increase loyalty and sales. Niche marketing is more focused on targeting a specific market segment, while production management and sales management are focused on operations and sales processes, respectively.

The Bay Street Bakery BSB)has a Respected Following