The goal of William Ouchi was to develop a modified business culture that blends the best of Type J with the best of Type A.

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Knowing that American culture would not operate with the Type J philosophy, where the employees act like a family and make decisions by consensus, where you have employment for life, and where employees assume collective responsibility, Ouchi's attempt to improve Type A work environments was to integrate some of Type J and some of Type A into a new work environment he called Theory Z.

The Goal of William Ouchi Was to Develop a Modified