As the marketing director for Chipper's Golf Resort,you are making plans for the annual golf tournament,and trying to decide on the amount for the top three prizes.In past years,you successfully raised $25,000 through registration fees and sponsorship.You know that you could easily attract some great local talent if you make the top prize $10,000;but,can you afford to announce a $10,000 top prize at the expense of losing out on a portion of the registration fee when others decide not to participate? Using expectancy theory rationale that you learned in business class,you explain to the general manager that if you set the prize too high,several better than average golfers in the area will find their chances to be "out of their league" and will be unmotivated to participate or spend the money.Your analysis of the situation is reasonable.

Question

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Expectancy theory states that an individual's motivation to exert effort towards a task is based on their belief that their effort will lead to a certain level of performance, and that this level of performance will result in a particular outcome or reward. If the reward (i.e. prize money) is set too high, individuals who do not believe they have a realistic chance of achieving that level of performance may be demotivated and choose not to participate. Therefore, it is important to strike a balance between offering attractive prizes and ensuring that they are achievable for a broad range of participants.

As the Marketing Director for Chipper's Golf Resort,you Are Making