On the long flight back from South Korea,Aaron had plenty of time to reflect upon the challenges and successes of his business trip that took him to four Asian countries.His goal to sell his company's state-of-the-art bicycle pump to several foreign firms certainly could have gone better! Although the 10 companies he visited didn't turn him down,only one agreed to place an order.Representatives from one Indonesian firm and two Chinese firms asked him when he planned to come again! As Aaron reviewed his notes,he pondered,"Didn't they realize the expense of these international trips?" Aaron is experiencing:

Question

Quizplus · Accepted Answer

Aaron's experience suggests that he may be facing challenges arising from differences between high-context and low-context cultures. High-context cultures place a greater emphasis on nonverbal communication and shared experiences, while low-context cultures rely more on explicit verbal communication. The fact that Aaron's prospective buyers seemed to be more interested in building a relationship with him rather than immediately placing an order may indicate that they come from high-context cultures, while Aaron may be more comfortable in a low-context culture that values directness and clarity.

On the Long Flight Back from South Korea,Aaron Had Plenty