The Connecting Through Social Media box titled,"Caring For Customers by Tracking Tweets," reflects upon the use of blogs and Twitter and other social media sources to measure customer satisfaction.This is part of the control function of management.

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The control function of management involves monitoring and measuring performance, which includes tracking customer satisfaction. The use of social media sources like Twitter and blogs to measure customer satisfaction reflects this aspect of the control function.

The Connecting Through Social Media Box Titled,"Caring for Customers by Tracking