Big Buxx National Bank has decided to change its advertising campaign. In the new campaign it will announce that the bank has the lowest bank fees in the country even though it has not done research to discover whether this is, in fact, true. Business law is the framework within which a competitor could take Big Buxx to court in the event its claims are not true.

Question

Quizplus · Accepted Answer

Business law includes laws related to advertising and marketing, which require companies to avoid making false, misleading or deceptive claims. If Big Buxx's claim of having the lowest bank fees is not true and a competitor can provide evidence to prove this, then the competitor could potentially take Big Buxx to court for false advertising.

Big Buxx National Bank Has Decided to Change Its Advertising