Colleen Waite, Director of General Canadian Sales, is concerned by a downward sales trend. Specifically, their customer base is stable at 2,200, but they are purchasing less each year. She orders her staff to search for causes of the downward trend by selecting a focus group of 50 customers.

Question

Quizplus · Accepted Answer

The focus group of 50 customers represents a sample, as it is a subset of the larger customer base population.

Colleen Waite, Director of General Canadian Sales, Is Concerned by a Downward