A bank asks customers to evaluate the drive-thru service as to good, average, or poor. Which level of measurement is this classification?
A) Nominal
B) Ordinal
C) Interval
D) Ratio

Question

Quizplus · Accepted Answer

The classification of drive-thru service as either good, average, or poor is an example of ordinal measurement, as the categories have a natural order (i.e. good is better than average, which is better than poor), but the distance between them is not equal or measurable.

A Bank Asks Customers to Evaluate the Drive-Thru Service as to Good