Without middlemen like Travelocity.com,Orbitz.com,and other travel Web sites,a consumer would have to check all airline Web sites in order to find the flight with the best connection or lowest price.This introduction of middlemen in business models is an example of ________.
A) reintermediation
B) remutualization
C) gentrification
D) disintermediation
E) defalcation

Question

Quizplus · Accepted Answer

Reintermediation refers to the reintroduction of an intermediary between producers and consumers, which is what travel websites like Travelocity.com and Orbitz.com do by aggregating information from various airlines.

Without Middlemen Like Travelocity