EZBiz,the brainchild of three college friends,is a startup venture which plans to produce and market sports gear.They are currently trying to decide between a bricks-and-clicks strategy and a click-only strategy.Which of the following,if true,would most undermine the decision to adopt a click-only strategy?
A) The company has limited access to funds and is looking to keep its costs low.
B) The public is wary of sharing confidential information after a recent spate of credit card scandals.
C) A competitor is facing severe backlash after inadvertently releasing sensitive data into the public domain.
D) Several companies who have switched from brick-and-mortar strategy to a click-only are experiencing severe channel conflicts.
E) Some click-only companies have been unable to achieve economies of scale and subsequently are unable to offer lower prices.

Question

Quizplus · Accepted Answer

The public's wariness of sharing confidential information due to recent credit card scandals would undermine the decision to adopt a click-only strategy, as it could lead to a lack of consumer trust and reduced online sales.

EZBiz,the Brainchild of Three College Friends,is a Startup Venture Which