The concept of the Long Tail refers to a focus on ________.
A) brand evangelism
B) broad markets
C) generic brands
D) brand dilution
E) niche markets

Question

Quizplus · Accepted Answer

The Long Tail concept emphasizes on catering to niche markets, as opposed to broad markets which is traditional mass market approach. It emphasizes that the revenue from many small niche markets can accumulate to be greater than the revenue from a few large markets.

The Concept of the Long Tail Refers to a Focus