A recent trend in display advertising has been ________ advertising,where the ads placed on a page are in some way related to the content of that page.
A) contextual
B) buzz
C) viral
D) affiliate
E) stealth

Question

Quizplus · Accepted Answer

Contextual advertising is a type of display advertising that shows ads that are relevant to the content of the web page. The concept behind contextual advertising is that the ads will be more useful and engaging to consumers since they are related to the content they are already viewing. This type of advertising can also benefit advertisers since they can reach a targeted audience based on the content of the page.

A Recent Trend in Display Advertising Has Been ________ Advertising,where