The performance of a pay-per-click advertising model can be assessed by ________,which reflects the percentage of visitors who actually perform the marketer's desired action such as making a purchase.
A) click fraud rate
B) contextual search rate
C) pop-up rate
D) click-through rate
E) conversion rate

Question

Quizplus · Accepted Answer

The conversion rate reflects the percentage of visitors who actually perform the marketer's desired action, such as making a purchase. The click fraud rate measures the number of invalid clicks on an ad. The contextual search rate and pop-up rate do not directly relate to the performance of a pay-per-click advertising model. The click-through rate measures how often people click on an ad after seeing it, but it does not necessarily reflect whether they complete the desired action.

The Performance of a Pay-Per-Click Advertising Model Can Be Assessed