Under the ________ pricing model,the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement.
A) pay-per-refresh
B) pay-per-sale
C) pay-per-click
D) pay-per-conversion
E) click-per-visit

Question

Quizplus · Accepted Answer

Pay-per-click (PPC) pricing model is a popular online advertising model where the advertiser pays only when a user clicks on their advertisement. This model ensures that the advertiser only pays for actual results and not just impressions or views. This helps to make online advertising more cost-effective and efficient. The other options are not commonly used online advertising models.

Under the ________ Pricing Model,the Firm Running the Advertisement Pays