Which of the following statements is true about viral marketing?
A) It uses the network effect to increase brand awareness.
B) It uses everyday people as a cheap labor force.
C) It is the dissemination of information to a narrow audience.
D) It enables people to work in more flexible ways on a variety of Internet-related projects.
E) It is used to market a product without the audience realizing it.

Question

Quizplus · Accepted Answer

Viral marketing uses the network effect, which is the phenomenon where a product or message spreads exponentially through a social network, to increase brand awareness. It leverages the power of social media and word-of-mouth marketing to reach a wider audience.

Which of the Following Statements Is True About Viral Marketing