The term ________ marketing was coined by Harvard business professor Jeffrey Rayport to describe how good marketing techniques can be driven by word-of-mouth or person-to-person communication.

Question

Quizplus · Accepted Answer

The term "viral marketing" was coined by Jeffrey Rayport to describe marketing techniques that spread rapidly from person to person, similar to the way a virus spreads.

The Term ________ Marketing Was Coined by Harvard Business Professor