Customer relationship management applications concentrate on the activities involved in promoting and selling products to the customers as well as providing customer service and nourishing long-term relationships.

Question

Quizplus · Accepted Answer

Customer relationship management applications are designed to manage the customer interactions throughout their lifecycle, from their initial contact with the company through to post-purchase support and loyalty programs. This includes activities such as marketing and sales automation, customer service management, and analytics to monitor and improve customer satisfaction and loyalty. Thus, the statement is true.

Customer Relationship Management Applications Concentrate on the Activities Involved in Promoting