Lee's department store uses the every day low prices strategy.This strategy hinges upon the store's ability to obtain consumer goods at the cheapest possible price and pass these savings on to consumers.Lee's store also developed its own distribution network for supplying its retail outlets with consumer goods.This distribution network allowed them to cut out external suppliers and middlemen,further driving down business costs.This implies that the competitive strategy used by this store would most likely focus on ________.

Question

Quizplus · Accepted Answer

The store's ability to develop its own distribution network for supplying goods and cutting out external suppliers and middlemen indicates a focus on supply chain efficiency as part of its competitive strategy.

Lee's Department Store Uses the Every Day Low Prices Strategy