A canvasser for a candidate using E-motive software on a smartphone to survey potential supporters and then syncing the phone with a database that tracks citizens' preferences and concerns is participating in

Question

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The canvasser is using microtargeting, which involves using data to identify and contact specific individuals or groups who are likely to be receptive to a particular message or campaign. This is achieved through tracking citizens' preferences and concerns in a database and using that information to narrow down the pool of potential supporters being surveyed by the canvasser. While e-campaign and e-mobilization are related concepts, they do not specifically describe the use of microtargeting through software and data analytics. A macro-protest involves large numbers of people mobilizing around a common cause, while an e-petition is a form of online activism that involves collecting signatures in support of a particular issue or policy.

A Canvasser for a Candidate Using E-Motive Software on a Smartphone