What major factor, in addition to new technology, caused newspapers in the 1830s to lower their prices?

Question

Quizplus · Accepted Answer

The sale of advertising was a major factor in causing newspapers to lower their prices in the 1830s. As advertisers began to recognize the value of newspapers in reaching a large audience, they were willing to pay for space in newspapers, which allowed publishers to lower the price for readers. This helped to increase circulation and make newspapers more accessible to a wider audience.

What Major Factor, in Addition to New Technology, Caused Newspapers