A focus group is:
A)a clinical tool for obtaining information about pathology
B)a clinical measurement of the relative success of psychotherapy
C)a specific kind of pilot study often used by marketing researchers
D)an unusual group of people who provide predictable responses on a new structured self-report survey question

Question

Quizplus · Accepted Answer

A focus group is a specific kind of pilot study often used by marketing researchers to gather feedback on a product, service, or marketing campaign. It typically involves a small group of people who fit a certain demographic profile and who are asked to provide their opinions and reactions to various stimuli. The results are then used to refine and optimize the product, service, or campaign.

A Focus Group Is