Zeppo created a new rating scale designed to measure people's liking for plums.On this scale,the psychological distance implied by a single-unit difference on the rating scale remains constant across the entire range of the rating scale.This means,for example,that the difference in subjective liking between a 3 and a 4 on Zeppo's scale is the same as the difference in subjective liking between a 6 and a 7.Zeppo's scale makes use of:
A)a Likert format
B)a Thurstone gradient
C)equal appearing intervals
D)all of these

Question

Quizplus · Accepted Answer

Zeppo's scale makes use of equal appearing intervals, where the psychological distance between adjacent points remains constant across the entire range of the scale. This is different from the Likert format, which measures levels of agreement/disagreement with a statement, and Thurstone scaling, which relies on judges to assign numerical values to items based on their perceived order of merit.

Zeppo Created a New Rating Scale Designed to Measure People's