Gary is conducting an organizational communication study by using two different methodologies. He is giving the employees a questionnaire and he is also reviewing the minutes of the company's Board meetings over the past three years. Gary's research approach is a good example of:
A) distributive methodology
B) quantitative research
C)triangulation
D) qualitative research
E) hybrid methodology

Question

Quizplus · Accepted Answer

Gary's research approach is an example of triangulation, which involves using multiple methods or sources of data to better understand a phenomenon. In this case, he is using a questionnaire (a quantitative method) and reviewing Board minutes (a qualitative method) to gain a more comprehensive understanding of organizational communication. Triangulation can increase the validity and reliability of research findings by cross-checking information obtained from different sources.

Gary Is Conducting an Organizational Communication Study by Using Two