John wants to understand more about how communication influenced and was impacted by the Civil Rights Movement. He decides to study Martin Luther King, Jr's "I have a dream speech." This is known as ethnographic research.

Question

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Ethnographic research involves observing and studying a culture or group of people within their natural setting. While studying Martin Luther King, Jr's "I have a dream speech" may provide information about communication during the Civil Rights Movement, it does not involve observing and studying a culture or group of people within their natural setting and therefore is not considered ethnographic research.

John Wants to Understand More About How Communication Influenced and Was