Mass communication uses gatekeepers to determine what consumers come to know, believe, and understand are issues they should deem as worthy of serious attention. This view of how mass communication operates represents __________.
A) cultivation theory
B) critical theory
C) uses and gratification
D)agenda setting theory
E) agency theory

Question

Quizplus · Accepted Answer

The idea of gatekeepers controlling what information is deemed important and worthy of attention by the public is a central premise of agenda setting theory in mass communication.

Mass Communication Uses Gatekeepers to Determine What Consumers Come to Know