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Maria Is a Pharmaceutical Sales Representative Who Calls on Hospitals

Question 7

Multiple Choice

Maria is a pharmaceutical sales representative who calls on hospitals. She is taking on a new territory, and she is trying to learn the internal influences on each hospital's culture. Which of the following is something that she should consider with respect to internal influences?


A) firmographics
B) organizational values
C) reference groups
D) lead users
E) competitors' marketing activity

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