Different functional areas of an organization often do all of the following EXCEPT _____.
A) play different roles in the purchase process
B) utilize different information sources
C) use different evaluative criteria
D) assign different weights to evaluative criteria
E) All of the above are done by different functional areas.

Question

Quizplus · Accepted Answer

Organizational decisions are generally complex; therefore, marketing efforts are more complex.

Different Functional Areas of an Organization Often Do All of the Following