_____ involve both organization characteristics (e.g., size, activities, and location) and characteristics of the composition of the organization (e.g., gender, age, education).
A) Firmographics
B) Psychographics
C) Demographics
D) Geographics
E) Behaviorgraphics

Question

Quizplus · Accepted Answer

Firmographics are as important to organizations as demographics are to consumers for understanding purchase behavior.

_____ Involve Both Organization Characteristics (E