Which of the following is NOT considered a user reference group in organizational buying?
A) lead user
B) trade press
C) early adopters
D) followers
E) All of the above are considered a user reference group.

Name: Which of the following is NOT considered a user reference group in organizational buying? A) lead user B) trade press C) early adopters D) followers E) All of the above are considered a user reference group.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The trade press is an infrastructure reference group.

Which of the Following Is NOT Considered a User Reference