Which of the following can influence an organization's decision to buy or not buy a given product, or to buy or not buy from a given supplier?
A) trade associations
B) financial analysts
C) dealer organizations
D) business press
E) all of the above

Question

Quizplus · Accepted Answer

These are all part of the infrastructure reference groups that influence purchase within an industry.

Which of the Following Can Influence an Organization's Decision to Buy