Which organizational buyer segment is expensive to serve, but loyal and willing to pay for value-added services?
A) commodity buyers
B) underperforming buyers
C) partner buyers
D) most-valuable buyers
E) government buyers

Question

Quizplus · Accepted Answer

These customers should be managed in a relational manner, with an eye toward increasing the efficiencies of the relationship to lower costs and increase profits.

Which Organizational Buyer Segment Is Expensive to Serve, but Loyal