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Pam and Her Friends Ate at a New Italian Restaurant

Question 34

Multiple Choice

Pam and her friends ate at a new Italian restaurant, and the food, service, and ambiance exceeded their expectations. They all decided that this was the only Italian restaurant they will ever go to again in their town. This is an illustration of _____.


A) nonsatisfaction
B) extended decision making
C) commitment
D) relationship marketing
E) customer value

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