Sarah just purchased some casual twill pants from L.L.Bean. When she was checking out, she was asked for her e-mail address. Below that box was a box that was checked that indicated she would like to receive promotion messages and have her information shared with similar marketers. She unchecked that box because she did not want to receive these promotional offers and did not want her information shared. This is an example of which approach online retailers are using to enhance consumers' control?
A) "opt in" approach
B) behavioral targeting
C) search engine optimization
D) bots
E) blogs

Question

Quizplus · Accepted Answer

Opt in features let consumers choose directly how their information is used.

Sarah Just Purchased Some Casual Twill Pants from L