Sales of additional items to customers who came to purchase an advertised item are referred to as _____.
A) incremental sales
B) spillover sales
C) marginal sales
D) sales plus
E) impulse sales

Question

Quizplus · Accepted Answer

Retailers evaluating the benefit of price or other promotions must consider the impact on overall store sales and profits, not just those of advertised items.

Sales of Additional Items to Customers Who Came to Purchase