When a retailer represents a price as "regularly $15.99, now $9.99," the $15.99 is called the _____.
A) starting price
B) base price
C) reference price
D) comparison price
E) markup

Name: When a retailer represents a price as "regularly $15.99, now $9.99," the $15.99 is called the _____. A) starting price B) base price C) reference price D) comparison price E) markup
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A reference price is a price with which other prices are compared.

When a Retailer Represents a Price as "Regularly $15