Samantha is purchasing a new car. She knows she should compare alternatives on the basis of cost and performance features, but she can't help but consider the styling and the color. She also wants a car that will make her look "cool" and feel special when she's driving it. Styling, color, and how the car will make her feel are examples of _____ evaluative criteria.
A) tangible
B) intangible
C) primary
D) secondary
E) consummatory

Question

Quizplus · Accepted Answer

Style, taste, prestige, feelings generated, and brand image are examples of intangible evaluative criteria.

Samantha Is Purchasing a New Car