The famous Pepsi challenge had consumers taste two brands of cola without letting them know the brand name of either. Which type of test is this?
A) surrogate tests
B) generic tests
C) blind tests
D) primary tests
E) perceptual tests

Question

Quizplus · Accepted Answer

Blind tests enable marketers to evaluate the functional characteristics of the product without the halo effect of the brand name or the firm's reputation.

The Famous Pepsi Challenge Had Consumers Taste Two Brands of Cola