All of the brands that a consumer thinks of as potential solutions are known as the _____.
A) awareness set
B) evaluative criteria
C) alternative set
D) preferred set
E) consideration set

Name: All of the brands that a consumer thinks of as potential solutions are known as the _____. A) awareness set B) evaluative criteria C) alternative set D) preferred set E) consideration set
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The awareness set is composed of those brands consumers are aware of.

All of the Brands That a Consumer Thinks of as Potential