Which marketing strategy is appropriate if the brand is not part of the evoked set and the target market engages in nominal decision making?
A) capture strategy
B) acceptance strategy
C) maintenance strategy
D) preference strategy
E) disrupt strategy

Question

Quizplus · Accepted Answer

If the brand is not part of consumers' evoked sets, the marketer must disrupt the existing decision pattern.

Which Marketing Strategy Is Appropriate If the Brand Is Not