Which marketing strategy is similar to preference strategy but is complicated by the fact that the target market is not seeking information about the brand?
A) capture strategy
B) acceptance strategy
C) maintenance strategy
D) intercept strategy
E) disrupt strategy

Question

Quizplus · Accepted Answer

In addition to the activities involved in the preference strategy, the marketer must attract consumers' attention or otherwise motivate them to learn about the brand.

Which Marketing Strategy Is Similar to Preference Strategy but Is