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Carmen Is Double Majoring in Fashion Merchandising and Graphic Design

Question 26

Multiple Choice

Carmen is double majoring in fashion merchandising and graphic design in college. When she graduates, she wants to design the physical environment of retail stores, particularly those in women's fashions. She wants to create environments that create specific mood responses in shoppers. Which field best describes what Carmen wants to do?


A) architecture
B) retail atmospherics
C) art
D) graphic design
E) marketing

Correct Answer:

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