Christina lives in Japan, and she and her friends value adventure, pleasure, and excitement. They are heavy users of electronic media; are fashion conscious; and like going to restaurants, bars, and clubs. To which global lifestyle segment identified by Roper Starch Worldwide do Christina and her friends belong?

Question

Quizplus · Accepted Answer

Fun Seekers are the youngest, the most global in their lifestyles, roughly gender balanced, and more common in developed Asia.

Christina Lives in Japan, and She and Her Friends Value