For years, American automobiles did not have the level of quality that foreign, particularly Japanese, automobiles had. However, that has changed, and most automobiles built in the United States have comparable or superior quality compared with imports. Consumers' attitudes are slow to change, however, and marketers must use which strategy to change the cognitive component of consumers' attitudes?

Question

Quizplus · Accepted Answer

This strategy involves shifting beliefs about the performance of the brand on one or more attributes.

For Years, American Automobiles Did Not Have the Level of Quality