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Anne Appears in a Television Commercial for a Local Chiropractor

Question 58

Multiple Choice

Anne appears in a television commercial for a local chiropractor. She tells the audience how she suffered from migraine headaches several times a month. However, once she started treatment at this particular chiropractor, her headaches disappeared. She claimed, "I kept expecting them to come back, but they didn't. I have a whole new lease on life, thanks to Peavy Chiropractic!" Which type of ad is this?


A) single message
B) two-sided message
C) comparative ad
D) testimonial ad
E) demonstration

Correct Answer:

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