Tony the Tiger, the Jolly Green Giant, and the Aflac duck are examples of _____.
A) celebrity spokespersons
B) sponsors
C) spokescharacters
D) two-sided messages
E) inanimate celebrity characters
Correct Answer:
Verified
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Q52: _ consists of trustworthiness and expertise.
A) A
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Q54: _ is used by loyal consumers, whereby
Q55: The source of a communication represents _.
A)
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