A local Kia automobile dealership owner conducted some informal market research and found that many consumers had negative attitudes toward this brand. Explain what can be done to change the cognitive component of consumers' attitudes.

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The Answer of A local Kia automobile dealership owner conducted some informal market research and found that many consumers had negative attitudes toward this brand. Explain what can be done to change the cognitive component of consumers' attitudes.

A Local Kia Automobile Dealership Owner Conducted Some Informal Market