Because latent motives often are less than completely socially desirable, _____ are frequently used.
A) affect appeals
B) indirect appeals
C) latent appeals
D) direct appeals
E) cross referencing appeals

Question

Quizplus · Accepted Answer

For example, J. Crew's website uses font, white space, designer collections, and so forth to indirectly suggest its upscale and trendy nature.

Because Latent Motives Often Are Less Than Completely Socially Desirable